Mobile marketing is any communication that is directed or comes from a mobile device. This form of marketing has been in use since the late nineties. It is effective and produces a higher return on investment (ROI) than other forms of marketing. Lately as more marketer embrace mobile marketing, a disturbing trend is emerging. More and more marketers don't seem to understand the basic tenets of mobile marketing. Let me share with you four basic pillars.
1. Text Messaging.
Text messaging is the hallmark of mobile marketing. This involves sending 160 characters from one device to the other. A text message may also come from a stationery device like a computer. Text is normally preferable because it is cheaper than voice. In addition, one can receive a text messages anytime anywhere unlike voice calls that may be inappropriate to receive if one is in a meeting or a noisy place. In 2010 about six trillion messages were sent worldwide. This number is expected to hit 8 trillion in 2010.
Clearly any mobile marketer needs to understand the most effective way to use text messages to increase sales, boost loyalty and build a brand. Marketers need to know how to use effective words; how to tie big events or holidays to their marketing campaigns. It is also important for marketers to segment their clients for better targeting and relevancy.
2. Mobile-Friendly Websites.
There are about 3 million websites compared to about 266 million standard websites. A mobile website is not a replica of the traditional website. For instance, a mobile website must be scaled down if it is to be viewed properly on a mobile device. This means you must decide the most important information to take up on the sites while dropping the rest. This is one thing that some marketers get wrong all the time.
The number of people going online to get quick information is growing. It implies that marketers: one, need to have a mobile web presence; two, they need to optimize their sites for maximum benefits. A mobile website is friendly if it loads fast, looks inviting, has little or no graphics, and can be viewed without difficulty on the targeted devices.
3. Mobile Advertising
Mobile advertising is the third pillar of mobile marketing. It is similar to banner advertising on the desktop version of the Internet. In addition, there is pay-per-click advertising in mobile search. A user searching with his phone will see search results ads showing along with the organic listings. Interestingly, mobile searches give preference to local listing. When you search for restaurants, results will be different depending on your location.
4. Mobile Email
Each day millions of people worldwide check their email on their mobile phones. The experience of checking emails on phones is not the same as that of reading them on the desktop. Mobile users prefer emails that are brief, clear with no attachments. A savvy marketer's duty number one is to understand the market. If one discovers that most users check emails using phone devices, then the massages need to be scaled down.
Mary Wilhite is a Mobile Marketing Specialist, also known as the Mobile Marketing Queen. Teaching small businesses, entrepreneurs, and internet marketers how to attract better customers with mobile marketing devices. Get more of her mobile marketing tips, tricks, and strategies today. Just click here http://marywilhiteblog.com
Article Source: http://EzineArticles.com/?expert=Mary_Wilhite
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