Are you the owner of a website? Do you own a website but you don't know how to monetize it? Monetizing a website sounds like a fancy word, but it's really easy to execute. Here are some ways you can convert your website into a money making cash machine.
Tip 1: Focus on content with commercial value.
Many websites are content driven. This means that the sites don't have any actual products or services to sell. They just provide good and useful content. How-to information is great for the general public. But if you want to monetize your website, try to focus more on content with commercial intent. What does that mean?
For example, let's say your website is about Search Optimization. You can write tons of articles on SEO and get lots of traffic, but none of the visitors end up buying something from you! Alternatively, you can write reviews on related products such as SEO plugins, keyword tools, etc. When visitors land on your site, they read your reviews and end up purchasing something and you make money! It's as simple as that.
Tip 2: Modify the template of your website.
Everyone is talking about how branding and image can help boost sales. That is true to a certain extent. The problem is, some people spend so much time and energy on designing the website that they forget all about the visitors. Your web visitors are all potential customers. If they don't anything from you, you don't make any money. So your template must also help boost conversion rates.
I am not saying that you should forget all about design and put out an ugly template. Your web template can be good looking, but just don't overdo it. In fact, in many cases, a simple (and professional looking) template works a lot better. That is because your web visitors are not distracted by fancy graphics. The simple template also loads faster. That leads to more clicks, more sign ups, and more sales.
Tip 3: Run an email newsletter.
Many webmasters forget to collect email addresses. They have thousands of visitors coming to their website each month but when these visitors leave, they are not likely to come back to revisit the site. It takes several exposures to a product or service before a cold visitor starts buying. Think of how much money you are leaving on the table by not having an email list!
Setting up an email newsletter is simple. All you need is an autoresponder service like AWeber or GetResponse. They have ready code that you can copy and paste into your website. After collecting the email addresses, simply email your prospects once every two to three days about great offers. Also, spend some time to build up the relationship between you and your potential customers. Give them gifts to make them happy, then sell them great products to make them happier. That is how you can make more money with your website.
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Article Source: http://EzineArticles.com/?expert=Darren_W_Chow
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