(And Why the Business Funnel No Longer Works!)
To get the most out of this article, visit our site to watch the accompanying video complete with a Map of the Infinity Business Model. Read both the article and watch the video and by all means please share! As one of our followers put it:
"I have known for a while now that the funnel approach is one that keeps us focused on the up sell, always the up sell. It also seemed too restrictive and was more apt to treat people like numbers and projects. I haven't known another way though... until your model!! Yours is much more realistic about the marketing process, keeps the energy up and flowing, and focuses more on client engagement, rather than squeezing them through the narrow bottom of the funnel... love it!" - Maryann Ehmann
The Energy of the Infinity Business Model
As you look at the map of the Infinity Business Model, you should take notice that your marketing is always in movement. Your marketing is also a combination of free strategies and activities and paid ones that your customers invest in to expand and take big leaps.
You should also notice with this model, there are no boundaries as far as where new leads can come from... they don't always have to enter in through the "top of the funnel via a free give-away". In fact, many of your leads will come into the Infinity Business Model through many of the paid strategies and activities. So remember, your job is to keep the energy moving in your business and to keep problem solving through free and paid forms of marketing and clients will be pulled in because the energy of the Infinity Model is absolutely magnetic!
Now let's talk about the speed of the energy with this model. You'll notice there are bigger arrows and smaller arrows... for demonstration purposes the larger arrows represent faster movement. Which brings us to my favorite place to be in the Infinity Business Model and that is the "Sweet Spot"!
The Sweet Spot of the Infinity Business Model
As your clients or customers move energetically along the model by engaging in the free and paid options you offer, they begin to experience what I call the sweet spot of this model. Here in the center of the map is where they take big leaps, they expand, they have breakthroughs, and the eventually become the leaders they were meant to be. In my opinion, many people may have to cycle through the model many times learning new lessons and expanding before they are ready to lead. The sweet spot represents growth nonetheless, and as you and I both know, ALL GROWTH IS GOOD.
Now, here is what you must be cautious about in the sweet spot. It moves fast, it can be overwhelming to grow so much so fast. So practice self care when you are in the sweet spot. Entrepreneurs are challenged neurologically in a completely different way than non-entrepreneurs. If you are tired from building and growing your business, that is normal. Your energy output is in hyper speed as you move through the sweet spot over and over again.
Ways to Play in the Infinity Business Model
With this model, there is a real sense that through all your marketing activities you will have many chances to lead them into a relationship. There is no need to push or pull, you only need to serve and teach through your marketing and focus on being graceful and positive as you help them problem solve.
With the outdated business funnel model, you needed to progress (push in a sense) them through higher and higher amounts for them to uplevel. I am not saying that you still won't have 20% of your clients experiencing your premium services or products to uplevel. You absolutely will. And they will do this over and over again in the sweet spot.
Remember, with all your followers, customers, and clients moving along this model faster and faster, they will create a magnetic attraction and begin to pull more and more people in. The Infinity Business Model accurately represents how successful businesses grow. Because there is literally magnetic energy happening in your business, you begin work less and make more.
80/20 Rule Applied to the Infinity Business Model
With the outdated Business Funnel Model, you spent your time trying to get everyone through the hierarchical 80% to be the 20% high level client. In the Infinity Business Model it is not about getting them to higher priced services and products at all, it is about having them create successful businesses themselves so they cycle back through the sweet spot over and over again.
So you can visualize that the center of the map (the sweet spot) is the 20% and your clients and customers successes or love of your company in general will begin to magnetize business to you.
So for the first time ever, the 80/20 rule is about the customer being successful and how that makes you and your company successful instead of the other way around. The funnel essentially was all about the company.
Last Thoughts About the Infinity Business Model
Creating a magnetic, energy filled business is more fun and less work.
Marketing can be simple, fun and still be more effective in overall business success. Yes, this does mean more profits. Remember, money is power. The POWER to create more positive change if you have the intention to do so.
It is OK if some people mover extremely slow around the Infinity Business Model (even stop off for a decade at Starbucks!) and then get going again. Remember you have a WHY, a purpose that drives you and you will be here for a while. I consistently have women from my very first company (the National Association of Women Writers) I owned from 2001 - 2010 resurface and engage over and over again.
Your team can speed up the energy along the Infinity Business Model. Wow. Think about it.
And lastly, part of the sweet spots sweetness is creating leaders. You get to be a leader to more leaders. That means we all begin to shift into a businesses with a higher vibration and much bigger whys!
Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the CEO of the Smart Women's Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001). You can visit Sheri, access her free article archive, and grab lots of free stuff athttp://www.smartwomeninstitute.com. Sheri lives in San Antonio, Texas with her husband, their four children, a weenie dog, and three hermit crabs.
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