For many business owners, the prospect of selling online is an intimidating prospect, especially people with little knowledge of how the Internet works. The reality is that there are simple steps you can take to make sure that you give your business the best chance on the web, and getting started can be as simple as enrolling on an SEO training course.
SEO stands for search engine optimization, and the aim is to give search engines everything they need to rank your website as high as possible. You do not need to be a computer geek to understand SEO; in fact it probably helps to think like a consumer of your products and services.
Search engines are primarily looking to give their users the answer they are looking for. For example, Google have been very vocal in the past about their belief that by putting user experience ahead of making money they will actually make more money, as happy users will come back to their search engine time and time again. As you might know, a search engine results page is made up of paid advertisements, usually down the right hand side of the page and sometimes across the top, and the remainder of the page is made up of the 'free' results that SEO is targeting. This 'free' section of the search results is also known as the organic results. We say 'free' because there is actually a cost in time for you to optimise your web site, but you will not be paying for every visitor that clicks through to your website. Now we know what SEO is trying to achieve, let's look at what you might expect from an SEO training course.
Firstly, you must understand that no-one can guarantee you a top placement in the top few places in a search engine, or indeed anywhere else. Even the paid results tend to work on a bidding system, so there is no guarantee that people will not outbid you. SEO should be viewed as making sure you have done as much as possible to allow your website to appear in search results, and is certainly not the sort of marketing which will make the phone ring off the hook tomorrow.
Search engine optimisation training courses will normally teach you how to structure your pages and website as a whole to make it easy to read for the 'robot' readers than the search engines send to your site to learn about what is on offer. Quite simply, if they can't read it, you will not be listed. Similarly, sites that are difficult to work out are less likely to enjoy top rankings.
By attending lessons on how the search engines work, you will learn about writing good titles and descriptions of your pages, why images don't help you unless you label them well, and the ways you can make finding information on your website easier, both for people and search engines. You will also learn about how other people's websites can affect the number of people finding your site in the search results, for example the benefits of people linking to your pages.
Overall, an SEO training course can help you understand more about how your site can be found, and why improving the site for visitors is likely to help you in search too.
Check out our recommended SEO Training Course.
Article Source: http://EzineArticles.com/?expert=Chris_M_Green
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